Shopify Store in Multi-Billion Dollar Market Had No Search Traffic
When Julian Thornton started working with the client, there were only 561 organic visitors (cumulative for 2021) to the client’s Shopify store for a lung cleansing device. “So absolutely non-existent traffic,” says Julian.
Clearly, this is a niche product. Without a solid marketing strategy, the business would not have been able to gain visibility in a crowded market.
The market for these devices is huge… in fact, it’s set to reach $51.6 billion in 2027 as these devices are essential for many people. Approximately 100-200 million dollars are spent annually on these specific devices.
Source: Alliedmarketresearch.com and futuremarketinginsigths.com
Source: Alliedmarketresearch.com and futuremarketinginsigths.com
Besides, there is a lot of competition around this medical device, regardless of what it may be called (a lung cleaner), what it does (clean the lungs), or the problem it solves (mucus filled lungs).
Ageless Media Published Hyper Targeted Content All Over The Internet And Added $47,762 In Sales In Just 6 Weeks
As part of Julian’s efforts to improve his client’s online visibility and generate more leads, he decided to test the Ageless Media campaigns.
The video from the first campaign for the Shopify store went live on August 22nd, 2021 while the news article went live on September 8th, allowing Julian time to measure results before releasing any more content.
"We did go pretty hard, I mean, we were doing two premium campaigns and four standard campaigns a month, and some of the red pill traffic strategy with the two videos, we had a promo video and a VNR video. We were running videos pointing to the main product page. So we did go hard at it but it's a very competitive market because it has to do with lung health, asthma, all that kind, all the conditions around lungs." Julian Thornton
Here, the promoted business is in direct competition with Amazon, which is a pretty tough competitor.
Despite the tough competition, guess who's number one and just below Amazon? That's right—it's our campaign for the medical device!
Our content increase services got Julian’s client ranked in Google and pushed into the first page rankings.
We’ve seen this kind of success before with other clients who have used the same strategy: run news announcements to your videos, then point them toward the main product page.
Organic Website Traffic Went From 1,500 Uniques to over 10,000/mo in 8 Weeks and Sales Increased by 51%
By the end of August 2021, the Shopify store had increased their traffic from 1500 or 1600 organic visitors per month to over 7,000 unique organic visitors per month! That’s more than four times what the store was getting before they partnered with Julian and Ageless Media.
This case study deserves to be on top of the industry leaderboards, take a look at the traffic Julian generated just by publishing a lot of quality content.
As the graph shows, the content generated impressive growth in organic traffic.
The Amp campaigns were published back around September and October, and you can see how quickly traffic shot up after that.
The graph shows an estimate of the organic traffic growth throughout the course of his campaign, but you can see that this is an underestimate because by October, they’d already got to 10,000 visitors a month organic traffic, as per Julian’s Facebook post.
1 Year later by June their traffic had increased approximately 20,000% (a 20x increase in targeted search traffic). This has taken them from approx. $48,000 in sales per month, to $735,000 in sales per month… estimated to be an extra $8,300,000 in yearly sales!
Julian’s client was getting a huge spread across the web and was becoming a pretty well-known brand in their industry – “they’re in the top 10% of that particular market,” says Julian.
Julian's client started ranking for hundreds of different terms because AMP’s content is so specific.
Moreover, the campaigns featured the product in a story picked up by major news organizations and a niche news site.
The page on which the product has been advertised has been getting organic traffic during the last months of 2021, and it's still bringing in visitors.
This eventually led to this client converting more sales (51% increase!) as they became more visible to potential customers.
The store sales through search were up by 51% as of 12th of October, 2021.
Ageless Media Campaigns Are Proven To Slingshot eCom Sales For Any Industry
If you’re going to compete against some of the most significant online eCom players, it’s time that you consider taking your content marketing to the next level with Ageless Media. Proper planning and execution with our content specialists will only increase the chances for success; without good content and excellent distribution of that content, your results will be lackluster.
Ageless Media ranks your product above the competition and turbocharges your visibility online, where it’s easier for leads to reach you. We give you the best of both worlds by increasing your organic traffic through our content amplification engine while keeping the cost low.
Discover how you can save time and money with us and get found more easily by your target segment looking for products like yours.