Digital marketing agency owner Denker Sage leveraged the power of content marketing with Ageless Media to promote his clients’ businesses and reach wider audiences. As a result, his income increased by ten times, and one of his clients saw their loan volume increase from $7 million to over $100 million. Denker attributes his success and that of his clients to Ageless Media’s ability to amplify his clients’ content and leverage media exposure.
Building a Digital Marketing Agency From The Ground Up: The Challenges and Opportunities
Denker Sage started his digital marketing journey around 2012-2013 when he created his own Amazon store. He didn’t know much about SEO then, but when he discovered it, he thought it would be a great way to generate more traffic to his eCom store. He started doing SEO and found that he had a natural ability to figure out keywords and knew how to influence the internet and search results.
Over the years, Denker used his knowledge and experience to help clients increase their revenue by optimizing their websites for search engines. He was successful but didn’t enjoy SEO much because of the high competition for top Google search results, with companies willing to do anything for higher rankings and clicks.
“As I was doing more SEO work and working to promote my Amazon store, I realized that a lot of businesses out there needed help getting traffic to their own businesses. And one of the aspects of SEO was video marketing, content marketing, and things like that. But the more I started providing SEO services to clients, the more I realized that I didn't enjoy it that much. It was just a lot of work. There are so many different things that you have to look out for. There are so many pitfalls; there are so many things. There are more ways to go wrong in SEO than there are to go right. And it was just a constant battle with other competitors, other websites, bringing the right content, the right resources, making sure that we're not doing anything that violates Google's terms of service or all the other search engines.” Denker Sage
Denker believed that there must be a more effective way to promote businesses and drive traffic to their websites and eCom stores and started looking for something that would give him an advantage.
From his Hollywood executive experience, Denker knew that public relations is all about promoting businesses and websites. He understood the power of media exposure and the press, so he started looking for something to give him an advantage. He found Ageless Media, which he says has completely changed his agency and how he promotes his clients’ products and services.
With Ageless Media, Denker was able to leverage the power of media and get his clients featured in top publications and media outlets. This exposure helped his clients’ businesses grow and gave them a much wider audience. Denker says that Ageless Media has been a game-changer for him and his clients, and he highly recommends it to anyone looking to promote their business and reach a wider audience.
Using Ageless Media to Get Clients Featured in Top Publications and Media Outlets
From his experience as an executive in Hollywood, Denker knew that public relations are all about promoting businesses and websites:
"We had to constantly be putting out content, getting in the right magazines, getting the right placement, and a big component of that is always announcing… to the public and to Hollywood and the people that work in the entertainment industry, always announcing what we're doing.”
His understanding of media exposure and the power of the press was pretty deep.
After learning from Ageless Media how companies can get promoted across high-traffic media sites and reach wider audiences, Denker knew this fit in precisely with what he knew they were doing in Hollywood:
“It dawned on me that Google doesn't make the news. It takes what the media reports and all the news, and Google shares it in their search results. It shows stories like Facebook. Google and the search engine Yahoo all get their information in their news from the media, not the other way around. So it occurred then that SEO wasn't at the top of the food chain, and the search engines weren't at the top. They were asserting content that had already been put out there. And I thought, wow, SEO is working the other way around. And so, as I got involved with Ageless Media, I realized that it's a lot more powerful than anything I've ever done. It was more powerful than the SEO stuff I was doing.”
As someone who dealt with SEO daily, Denker knew that Google doesn’t make the news. Google shares news created by news and media sites, so if a small business wants to be found on Google and attract new customers, then they need to make its content that shows up in Google searches.
Yet, it is highly unlikely that Google would share information from an unknown brand unless it was something very special... or they were using Ageless Media.
“So what Ageless Media does… the power is in connecting the content we have about those businesses and using the power of the multimedia distribution. So it goes much deeper than just SEO and trying to influence rankings. It's everywhere. It's communicating to the public, to the end users. It's communicating to the search engines, to the internet. It's just getting that information everywhere. And it's extremely powerful. Once I figured all that out, my business changed; I didn't have to do 10 hours of work a day just trying to influence search engines and do search engine optimization; and be worried about all the Google penalties and keeping up with updates and doing all this stuff.”
Denker's Income Skyrockets with Ageless Media: 10x Increase in Earnings
Denker was looking for a way to market his agency and clients’ businesses without investing in expensive advertising campaigns. He quickly discovered the power of content marketing and used Ageless Media to promote local businesses and e-commerce brands online. With Ageless Media, Denker was able to leverage multimedia exposure to grow his business and focus on building his content marketing department.
One of the biggest breakthroughs for Denker came when Ageless Media introduced a video component to its content marketing campaigns. By using videos to promote his business, Denker was able to attract potential customers without having to pitch his services himself. The videos proved to be an effective way to draw attention, so Denker’s income increased by ten times.
One of Denker’s clients was a mortgage broker working with him for about six months. In that time, Denker could double the client’s loan volume and take them from $7 million to over $100 million. This was a huge accomplishment, especially considering the current market conditions. In fact, Denker’s mortgage broker client now does over $200 million in loan volume annually.
When asked about his success, Denker attributes it all to content marketing through Ageless Media. He didn’t do any SEO or paid ads, it was all through the power of content marketing.
All of the results come from producing content via Ageless Media
Denker’s successful results with a mortgage broker have not only been replicated in the same industry, but also in a variety of other businesses and industries.
Denker Sage was struggling to sell the stale inventory that was sitting on his Amazon store shelf. He was even losing money on the items, as Amazon was charging him storage fees and threatened to destroy the products if they weren’t removed from his store. In an effort to turn things around, Denker experimented with Ageless Media’s content marketing platform.
Using VidBullet, he created videos for his products and then used Ageless Media to create articles from the videos. With the help of Ageless Media’s content marketing campaigns, Denker was able to quickly sell out his entire inventory on Amazon. He was surprised at how quickly and easily he was able to clear out his remaining products, and credited Ageless Media for making it happen. Overall, the platform helped Denker to improve his online presence, reach new customers, and boost sales on Amazon.
By using Ageless Media, Denker has been able to help businesses in his community grow and succeed without the need for costly ad campaigns or hiring dedicated marketing teams.
Book an appointment with our team to see how Ageless Media can change how you promote your business and reach a wider audience.