In a tech-saturated market dominated by giants like Amazon, small businesses face a challenge in gaining visibility and attracting customers. But a company, dedicated to bringing the latest and greatest in home robotics to the North American market, has managed to make a name for themselves through effective digital marketing.
When owner Max Zlobin decided to improve the online visibility of his home robots, he knew he needed a solid digital marketing strategy. With the help of Ageless Media’s content amplification services, his business saw impressive results. His company experienced a 195% increase in organic traffic within the first year of launching their Amp campaigns.
The Challenge of Low Organic Traffic and Gaining Visibility in a Crowded and Competitive Market for Home Robots
The market for home robots is highly competitive, with big players like Amazon vying for top positions in search results. It was difficult for this small business to stand out with little organic search traffic and a lot of competition. However, by turning to content marketing and utilizing Ageless Media’s hyper-targeted content amplification strategy, this home robot business was able to maximize their impact and reach their target audience.
Maximizing Impact: How This Retail Business Partnered with Ageless Media to Utilize Effective Content Amplification Services and Stand Out
To improve their online visibility and generate more leads, the home robot store turned to Ageless Media, a content amplification tool that helps businesses reach their audience with hyper-targeted content and media exposure.
Utilizing Ageless Media’s distribution network, the company launched 30 campaigns from March 2021 to December 2022 that aimed to promote its product range, including vacuum mop robots, window cleaning robots, and floor mopping robots, to a wider audience.
Ageless Media’s key feature is its distribution capabilities, which allowed the company to create targeted content campaigns amplified across a network of high-quality publishers, reaching a wider audience and driving traffic back to their site.
Proven Success: 195% Increase in Organic Traffic within the First Year and More
The store saw impressive results from their investment in 30 AMP campaigns over the course of approximately 9-10 months. The result of this investment was a 195% increase in traffic to the website.
The strategy proved successful, resulting in a 195% increase in organic traffic within the first year. The campaigns, which included a mix of 2 premium and 28 standard campaigns, generated more than 210 high-quality backlinks according to Ahrefs from reputable sources such as mainstream news sites, YouTube, Vimeo, podcast directories, and popular blogs.
In addition, the business website now ranks on the first page of Google for a number of competitive keywords, giving it a strong presence in the market.
The company not only saw an increase in traffic, but they also saw an improvement in search rankings, with the site now ranking on page one for various keywords including "robot window cleaner," "mecha window cleaning," and "magnetic window cleaner."
To achieve optimal results, businesses shouldn’t concentrate solely on backlinks and rankings, but on other key factors like exposure, brand mentions to increase their website’s traffic and enhance their online visibility. The consistent use of Amp campaigns has not only increased traffic but also established the company as a trusted and recognized brand in the home robot industry. By publishing quality content and amplifying it through Ageless Media, the brand has been able to reach a wider audience and demonstrate the value of its products.
It's difficult to estimate the exact financial return on this investment without more information about the conversion rate for the store products and the average order value for their website. However, based on the assumption that the average order value is $400-$500 and the average conversion rate for online stores is 2%, it is possible that the business generated a range of $200,000-$250,000 in additional sales as a result of the AMP campaigns. This is a rough estimate and the actual financial return may be higher or lower depending on the specific circumstances of Home Robot's business.
It’s worth mentioning that the results achieved so far are just the beginning for this small business, which has just started doing marketing and has made minimum investments. Nevertheless, the results clearly show that a well-executed digital marketing strategy can go a long way in helping small businesses succeed in crowded and competitive markets.
Unlocking the Power of Quality Content and Effective Marketing Strategies
Content marketing is a crucial element of any digital marketing strategy, and Ageless Media’s targeted amplification services have proven to be a valuable tool for the small business The team at Ageless Media worked closely with Max Zlobin to understand his business goals and tailor a strategy that would drive results.
With a vision of promoting a world where science and technology are a part of everyday life, his company has made a significant impact in the competitive home robot industry. If you’re looking to improve your online visibility and drive targeted traffic to your website, consider partnering with Ageless Media.
Book a free consultation today to learn more about how our content amplification services can help your business stand out and succeed in your industry.